Microsoft
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Project: Microsoft Lounge Super Bowl 53, Atlanta
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The Microsoft Lounge was an exclusive, secretive, speakeasy juxtaposed with a futuristic technology atmosphere. The lounge spiked people’s passions through music, gaming, fashion and film experiences. This multi-functional space hosted a variety of events, from PR stunts like Game Before The Game to intimate influencer gatherings flexing their creativity. We also captured some of Atlanta’s roots with locally relevant partnerships like 6lack and Porsche.
Make Believe Happen - Super Bowl LIII
Project: Microsoft Surface Launch
Microsoft hosted 74 influencer and industry guests at an ORDINARY night of cocktails, music, and mingling at the Microsoft Lounge in Culver City, CA. The evening featured eye-catching and engaging installations, with product experiences and memorable performances from musical groups, Sir Sly and Galantis. The music-inspired event launched the new Surface family of products, and established music credibility for Surface. The exclusive and influential guest list helped to gain earned media through organic posts, reach, impressions and engagement.The experiential objective was to flood the Microsoft Lounge with “Anything but ordinary” experiences, subtly and authentically weaving in the Surface products without feeling like a retail space
